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In 2012, Dyson invested 50 million pounds to develop its first hair care tool — a process that took four years. Since then, the business has hired Kathleen Pierce, a former senior vice president of global transformation and channel innovation at Estée Lauder Cos. In November 2022 to head up Dyson’s beauty division as president.
RevAir

The difference isn’t huge, but over weeks of using the Supersonic, we found ourselves appreciating the configuration. If you have trouble holding a typical dryer overhead, the weight distribution of this one might make gripping easier, a reader told us. The Supersonic has a two-year warranty and comes in five color combinations. Dyson in 2023 introduced a pared-down package, the Supersonic Origin, which includes only the dryer and a concentrator attachment.
Beauty
If you’re willing to splurge on a dryer, you might consider the Dyson Supersonic. It has consistently been our favorite to use since we first tested it in 2016. The motor sits in the handle, making the nozzle shorter and easier to maneuver. The handle doesn’t vibrate at all, which wasn’t true of other “luxury” models we tested. It has a long, 9-foot cord, and it’s less grating noise-wise than other dryers.
Rusk W8less Professional 2000 Watt Dryer
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The Supersonic hasn’t been toyed with for more than seven years until now, and Dyson’s engineers have been working toward making the new hair dryer easier to use. Of the Dyson Supersonic lookalikes, the Karrong F350 seemed the most promising to us, but it ended up being half as fast, with no way to control speed separately from temperature—the hotter it got, the faster it got. The motor sits in the handle of the dryer rather than in the head. The handle is straight and a tad thicker than that of the Rusk W8less, too. Dyson says the motor placement makes the weight of the dryer more balanced, since it’s not top-heavy.
Most hair dryers are effective at blowing hot air toward your head—sometimes quite fast—in order to speed along your hairstyling. It’s the small differences between models that can make a big difference overall, particularly with daily use. Elchim offers an impressive warranty and repair program that covers all its hair dryers. At 1.2 pounds, however, the Elchim Classic 2001 is heavier than our picks, and we found the handle to be thick and awkward to hold. The EZ Dryer Ion is the most effective and efficient paddle-style hair dryer brush we tested. But because it’s missing markings for the air-temperature settings, it’s impossible to determine at a glance which setting the brush is on.
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The 6-foot cord, though shorter than those on our other picks, is longer than those on most other inexpensive hair dryers. The buttons are easy to use, but the cool-shot button is a little small and harder to hold down than the cool-shot button on our top pick. The retro-looking Conair Pro Yellow Bird Hair Dryer is one of the hottest dryers we’ve tested (reaching over 245 °F). But at a pound and a half, it also ties for the heaviest dryer we’ve looked at.
Among the models we tested, it tied for blowing the hottest and fastest air. We found the position of the speed and heat buttons on the back of the dryer’s head less than ideal, and the cool-shot button is in an awkward spot at the very top of the handle. If you don’t change speeds and temperature a lot, though, the button locations might be a bonus, as they are hard to hit accidentally.
Upgrade pick: Dyson Supersonic Hair Dryer
Customer reviews of the 1,900-watt Parlux 3200 Hair Dryer were pretty good at the time of our research, and the compact design of this model is nice. But the buttons are positioned on the side, and they made the dryer hard for us to hold without getting poked in the hand. The Conair 1875-Watt 3-in-1 Ionic Styler has a long row of grills (and a brush attachment) instead of a circular nozzle. It gives you no way to attach a diffuser, which means you’re stuck with a single-purpose dryer. Although the Dyson dryer’s feel and attachments are improvements over those of our other picks, we also found features we didn’t like and a few that we were neutral on.
Best for thick, dense, or curly/coily/kinky hair
Whether this sound is more pleasant, as the company claims, is a matter of personal opinion, though. As with any dryer, the sound of whooshing air is physically impossible to eliminate. The packaging for hair dryers is adorned with a ton of buzzwords and specs. Most of these “features” are useless at best and pseudoscience at worst. Despite what magazine lists and advertisements would have you believe, most hair dryers are one-size-fits-all. No dryer will make your hair exceptionally more voluminous and glossy than another.
Shark has released another hair dryer called the SpeedStyle, as well as a new hair tool, the SmoothStyle (which resembles the Revlon One-Step). At 1.3 pounds, it’s noticeably heavier to hold than the W8less, especially after several minutes of drying. Unlike on other dryers, the cool-shot button is wide, so holding it down for several seconds isn’t uncomfortable. All of the dryers took more or less the same amount of time to dry hair. If you can’t or don’t want to leave the house with wet hair, you need a hair dryer. King said the new hair dryer will be a game changer for his two London salons, one in Notting Hill and the other in South Kensington.
In 2022, Dyson said it plans to support the launch of 20 new beauty products and open new beauty research labs with an investment of half a billion pounds in the next four years. The Dyson Group saw record profits in 2021 of 1.5 billion pounds from 6 billion pounds of sales. Meanwhile, for Collins, it’s about saving time when doing hair for a red carpet event, as well as its longevity.
Meanwhile, the cord has a small power bar near the plug, which itself is bulky. After putting in over 20 hours of research and spending over 70 hours testing 42 hair dryers, we’ve found that some are far more pleasant to hold and use than others. Because it provides an excellent experience for the price, we think the Rusk W8less Professional 2000 Watt Dryer is the best choice.
However, the measured air speed was only 45 mph, and we found the handle thick and awkward to hold. The DevaDryer by DevaCurl is slower and heavier than our picks. However, after a few wash-and-go tests, our curly-haired testers found that they liked using the included DevaFuser attachment, a unique hand-shaped diffuser that helps dry curls and waves without losing definition. You can buy a universal-fit version of the DevaFuser for any attachment-compatible hair dryer. We found that on the top setting, most dryers blew air at about 40 mph as measured a couple of inches away from the nozzle.
The Supersonic r is 20 percent smaller and 30 percent lighter with intelligent heat controls that measure air temperature in an aim to prevent heat damage against hair. The Hot Tools Pro Artist White Gold Digital Salon Dryer, the Panasonic Nanoe EH-NA65, and the Panasonic Nanoe EH-NA67 were all slower, heavier, and more expensive than the Rusk W8less. The InfinitiPro typically comes with a concentrator and a diffuser. Although these pieces snap onto the nozzle, they look as if they might screw on, which can be confusing at first. She tested countless health and wellness products from 2016 to 2018. Over the past 30 years, Dyson has become a leading name in international engineering, as its owner is one of Britain’s wealthiest families.
However, at over 9.5 feet, its cord ties with that of the Amika Accomplice for the second-longest cord of any hair dryer we’ve tested, and this dryer is especially beautiful. The Rusk W8less Professional 2000 Watt Dryer offers all the features you need in a hair dryer while costing a fraction of the price of a luxury model. The W8less is one of the lightest, fastest, and hottest dryers we’ve tried (1 pound, 55 mph, and over 245 °F, respectively). Those are the only features that matter for drying your hair efficiently. We also tried the Hot Tools One-Step Detachable Straight Dry Paddle Dryer and the Revlon One-Step Hair Dryer and Styler, both of which were clunkier, heavier, and slower to dry hair than the Conair. Their designs also made it difficult for us to directly reach hair roots compared with the other paddle-style hair dryer brushes we tested.
More importantly, it lacks an ALCI (appliance leakage current interrupter) safety plug, so if it shorts or is immersed in water, the device won’t automatically turn off and therefore could cause an electrical shock. It’s heavy, but you don’t have to hold it high like a conventional dryer. It has a 5.5-foot hose that attaches to a 9-inch heat-producing wand. At 2 pounds, the wand alone is heavier than any of our dryer picks. Rather than raising the dryer to your hair, however, you insert sections of your hair into the wand; the device then quickly and gently sucks the damp hair dry.